Greenwashing is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company’s policies or products are environmental friendly. My previous blog post can be considered as an example of the term given above.
Thankfully, we have organizations such as Underwriters Laboratories Inc, also known as UL which is an independent product safety certification organization that has been testing products and writing standards for safety for more than a century.
Joining UL recently is a company by the name of Terrachoice, a environmental marketing and consulting firm who happens to be the people behind the Sins of Green Washing.
Do check out their website, http://sinsofgreenwashing.org/ for examples of Green Washing as well as annual Green Washing reports. And if you happen to be skeptical about a particular product’s claims on being eco-friendly, do not hesitate to alert the relevant authorities, by doing so, you’re also doing your part for the environment.